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Title: When You Create A Web Site, Don't Make A Splash!
Author: Herb and Monica Leibacher
Article:
Don't make a splash!
Are you thinking about using a splash page when you create a web
site? You would be wise to think again.
What is a splash page?
Generally, it is a fancy entrance graphic which requires your
visitor to click in order to enter the main home page of your
web site. It may include a movie-like presentation with lots of
sound effects and moving, flashy, animated graphics. These are
often created using a technology called Macromedia Flash.
Top three reasons
Here are the top three reasons why you shouldn't use a splash
page when you create a web site:
1 - Your visitor's don't like them
According to test conducted by web site research firm Marketing
Sherpa, 80% of visitors surveyed preferred a web site without an
entrance splash page. One quote by a survey responded summed it
up: "When searching the web, my most immediate concern in
generally time, how quick I can find/do it." Since a splash page
just takes up your visitor's time without providing real and
useful information, they generally don't like them.
2 - They are slow to load on a dial up connection
Even though the world is slowly moving to fast broadband
connections, there are still millions upon millions of web users
who connect to the internet using slower dial up connections.
Putting a splash page on your web sites makes them wait - in
effect, putting a block between them and your chance to present
them with information. Why would you want to do that?
3 - Search engines generally can't read splash pages
While technology is evolving, the search engines like Yahoo and
Google search and index the text on your web site. If you don't
provide text (meaning you have only a graphical splash page),
the search engines may not be able to find your web site - and
that means that your potential visitors won't be able to find
you either.
About the author:
Herb and Monica Leibacher operate Web Builder Express. Create a
professional web site for your business or non-profit
organization with Web Builder Express. At <a
href="http://www.WebBuilderExpress.com">www.WebBuilderExpress.com
</a>, you can request your free Quick Start Guide that tells you
how to create a great web site.
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